Some hair care products deliver promises. The Shiseido Fino Premium Touch range delivers results. Born from Japan's reputation for precision formulation and salon-grade quality, Fino Premium Touch is a complete hair restoration system designed for one purpose: taking damaged, dry, and over-processed hair and returning it to its most luminous, silky, healthy state. Here's everything you need to know about the range and how to use it.
What Makes Shiseido Fino Premium Touch Different?
The Fino Premium Touch line is built around a proprietary blend of 6 premium beauty ingredients — including hydrolysed collagen, ceramide, royal jelly extract, and silk protein — that work together to penetrate deep into the hair cortex. Unlike surface-coating conditioners that temporarily smooth the cuticle, Fino's actives repair from within, rebuilding the hair's internal moisture and protein structure for results that last wash after wash.
It's the kind of formula typically found in Japanese hair salons — now available to use at home.
The Complete Fino Premium Touch Range
1. Shiseido Fino Premium Touch Shampoo 550ml
The Fino Premium Touch Shampoo is no ordinary cleanser. While most shampoos strip moisture in the process of removing dirt and buildup, Fino's formula simultaneously cleanses and begins infusing hair with its signature blend of conditioning actives. The result: hair that feels noticeably softer, smoother, and more manageable from the very first wash.
Best for: Damaged, dry, colour-treated, chemically processed, or heat-styled hair. Suitable for all hair types that need an elevated cleansing experience.
How to use: Apply to wet hair, lather gently, and rinse thoroughly. Use as the foundation of your Fino routine for best results.
2. Shiseido Fino Premium Touch Conditioner 550ml
The Fino Premium Touch Conditioner follows the shampoo to seal the hair cuticle, lock in the moisture delivered during cleansing, and provide lasting smoothness and manageability. It detangles effortlessly, reduces breakage from brushing, and leaves hair with a healthy, light-reflecting finish.
Best for: Daily use after shampooing. Ideal for fine to normal hair that wants conditioning without heaviness; for very dry or thick hair, the mask is recommended as a deeper treatment.
How to use: After shampooing, apply from mid-lengths to ends. Leave for 1–2 minutes, then rinse thoroughly.
3. Shiseido Fino Premium Touch Hair Mask 230g
The Fino Premium Touch Hair Mask is the hero of the range — and arguably one of the best hair masks available at any price point. A deeply concentrated treatment, it delivers an intensive dose of the Fino premium ingredient blend directly into the hair cortex for repair, moisture replenishment, and extraordinary softness. Regular users consistently describe a salon blowout-level transformation after just a few uses.
Best for: Very dry, damaged, bleached, or heavily processed hair. Also excellent for anyone who colours or heat styles regularly as a weekly maintenance treatment.
How to use: After shampooing, apply generously from roots to ends. Leave on for 3–5 minutes (or longer under a shower cap for deeper penetration), then rinse thoroughly. Use 1–2 times per week in place of conditioner.
4. Shiseido Fino Premium Touch Hair Oil 70ml
The Fino Premium Touch Hair Oil is the finishing step that elevates your results. Applied to towel-dried or dry hair, it smooths the cuticle, eliminates frizz, adds a mirror-like shine, and creates a protective barrier against heat styling and environmental damage. A little goes a long way — just 2–3 drops is enough for most hair lengths.
Best for: All hair types. Particularly transformative for frizzy, coarse, or dull hair that lacks shine. Safe to use before heat styling as a thermal protectant.
How to use: Apply 2–3 drops to palms, spread evenly, and work through mid-lengths to ends on towel-dried hair before blow-drying. Alternatively, apply a drop or two to dry hair for instant smoothing and shine.
The Full Fino Routine: Step by Step
For the best results, use the complete system together:
- Shampoo with Fino Premium Touch Shampoo — cleanse and begin conditioning
- Treat with Fino Premium Touch Hair Mask (2–3x per week) or Conditioner (daily use) — leave on for 3–5 minutes, then rinse
- Towel dry gently — never rub; pat and squeeze instead
- Apply Fino Premium Touch Hair Oil to damp hair before styling
- Style as usual — blow dry, air dry, or straighten
Most people notice a visible difference after the first use. After 4–6 weeks of consistent use, the transformation — in softness, strength, frizz reduction, and shine — is significant.
Who Is Fino Premium Touch For?
The Fino range is designed for anyone whose hair needs more than a standard shampoo and conditioner can deliver. It's especially well-suited for:
- Hair that's been bleached, coloured, permed, or chemically straightened
- Chronically dry or frizzy hair that lacks shine and smoothness
- Hair weakened by heat styling (blow drying, flat irons, curling wands)
- Anyone who wants salon-quality results from their at-home routine
- Those transitioning from damaged to healthy hair and need a reliable repair system
Japanese Hair Care, Delivered
Japan's beauty industry has a long-standing reputation for innovation, quality, and results — and Shiseido Fino Premium Touch is one of its finest exports. If you've tried conditioning treatments before without seeing real results, this is the range that changes the conversation.
Explore the full Shiseido Fino Premium Touch collection at Fama Originals: Shampoo, Conditioner, Hair Mask, and Hair Oil.
